Quick Answer: Who is the target audience for Apple Watch?

What is the market for Apple watches?

Now it’s the most popular smartwatch in the world, with a 55% market share that dwarfs competitors like Google, whose $2.1 billion Fitbit acquisition gave it an edge starting in 2019. Facebook is reportedly ready to launch its first-ever smartwatch in 2022 — it has its work cut out for it, given Apple’s dominance.

Who are the main customers of Apple?

The Company’s customers are primarily in the consumer, SMB, education, enterprise and government markets. The Company sells its products and resells third-party products in most of its major markets directly to consumers and SMBs through its retail and online stores and its direct sales force.

What age does Apple target?

Apple Segmentation, Targeting and Positioning

Type of segmentation Segmentation criteria Apple target segment
Devices: iPhone, iPad, Mac, iPod
Geographic Region US and international
Density Urban
Demographic Age 18 – 45

How many apple watches sold 2020?

About 34 million units of Apple Watches were sold in 2020.

What are the benefits of having an Apple watch?

It’s the ultimate device for a healthy life. Apple Watch can do what your other devices can’t because it’s on your wrist. When you wear it, you get a fitness partner that measures all the ways you move, meaningful health insights, and a connection to the people and things you care about most.

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Who is Apple’s biggest competitor?

Apple’s primary competitors are Microsoft, Dell & Samsung.

Who are the users of Apple?

iPhone aside, there are some 588 million Apple users worldwide and 1 billion Apple devices (and counting) currently in active use across the globe, a product range that includes the likes of computers, tablets, phones and smartwatches.